Not a real photo — just an AI version of me, trained on real pics.
15+ years in design & leadership
Diverse experience from big corporates to young and well established startups between the Middle East and Europe region with a wide range of business domains from products that serve end customer B2C and some other serves business like B2B and everything in between.
IKEA
Global Experience Team Lead
Amsterdam, Netherlands
2021 - Today
Backbase
Design Manager
Amsterdam, Netherlands
2017 - 2021
Eventtus (Acquired by Bevy.com)
Sr Product Designer
Cairo, Egypt
2016 - 2017
FP7 McCann Worldwide
UX Designer / Creative Technologist
Cairo, Egypt
2014 - 2016
A15
UX Designer
Cairo, Egypt
2011 - 2014
Selected Work
From design systems to product strategy, I’ve partnered with teams to turn ambiguity into clarity and ideas into outcomes.
Working on it
Let’s grab a virtual coffee
I love meeting new people and hearing their stories.
Feel free to book a time, no agenda needed, just real conversation.
Things people often ask me
I get a lot of questions about my work, mentorship, and collaborations. Here are some of the most common ones, if yours isn’t listed, just reach out. Always happy to chat.
Playlists I craft & listen to
Music plays a big part in how I reset, reflect, and reconnect, I design the covers as part of the experience. Hope you enjoy the sounds as much as I enjoy curating them.
